Evann Warner Projects & Work
MBA Business Finance: Financial Investment Analysis — Educational ROI Comparison
- Key insight applied: IRR measures efficiency; NPV measures magnitude
- Evaluated two educational investment paths for a client: a 1-year Tier 3 Network Design Certification vs. a 3-year MBA program
- Built financial models using NPV, IRR, and Future Value analysis across two discount rate scenarios (4.79% and 7%)
- Determined the MBA’s higher upfront cost was fully justified, yielding a $340K NPV and $1.75M projected future value, significantly outperforming the certification on long-term return
- Applied time value of money principles to a real client scenario, translating complex financial metrics into a clear, actionable recommendation
HICC Pet: Email Marketing & Content Strategy
Drove exceptional engagement and retention growth through targeted email campaigns and creative content production.
- Tripled open rates from 6% to 20% for quarterly Pet Parent Month campaign
- Achieved 200% increase in email-driven customer retention
- Launched Bazaarvoice product sampling program targeting key consumer segments, driving increased reviews, brand credibility, and customer acquisition
- Produced integrated campaign creative across email, print advertising, graphic design, and event materials
- Managed quarterly omni-channel advertising campaigns across digital ecommerce and retail platforms
- Led trade show marketing strategy, designing pre-event email campaigns, on-site activations, and post-event engagement to maximize event ROI
- Collaborated with international teams across APAC region to align and execute global marketing strategy
Amazon Business: Go-to-Market Campaign Strategy
Executed Back to School website storefront campaign launch as a Project Manager by collaborating with cross-functional teams, and optimized creative translation asset processes.
- Led Back to School campaign go-to-market execution partnering with design, vendor, and merchandising teams, driving an estimated $47MM in revenue
- Managed project timelines, stakeholder coordination, and resource allocation across cross-functional teams to ensure on-time delivery of campaign assets and launch execution
- Built scalable creative asset localization process via TransPerfect partnership
- Improved on-site merchandising and storefront performance through wireframe development and strategic content optimization
Microsoft Account Management: Digital Marketing & Strategic Partnerships
Drove awareness and engagement for Microsoft cloud partners through strategic co-marketing initiatives and targeted digital campaigns
- Led Back to School campaign go-to-market execution partnering with design, vendor, and merchandising teams, driving an estimated $47MM in revenue
- Managed project timelines, stakeholder coordination, and resource allocation across cross-functional teams to ensure on-time delivery of campaign assets and launch execution
- Built scalable creative asset localization process via TransPerfect partnership
- Improved on-site merchandising and storefront performance through wireframe development and strategic content optimization
