Evann Warner MBA

Brand Strategy & Product Marketing | People-First Leader

For consumer product companies, from Fortune 500s to startups, with brand and product teams expanding across international borders, I am the brand and product strategist who connects what a company makes to how it’s positioned and sold. With a cross-cultural perspective from living in Japan and fluency in Japanese and Spanish. I led with my team the rebrand of HICC Pet’s grooming line while owning product and ecommerce across North America and APAC regions, tripled email open rates, and grew email-driven retention 200%.

My Work

Brands I’ve worked With

My Expertise & Focus

Brand Strategy

I build and manage brands through strategy, positioning, and messaging grounded in consumer insights, market research, and competitive analysis. I develop brand guidelines, buyer personas, and customer segmentation, then lead data-driven, integrated, omnichannel campaigns that keep the brand voice consistent across channels and international markets, driving brand awareness, customer engagement, and measurable, sustainable revenue growth for physical consumer products.

Product Marketing

I lead product marketing from market research and positioning through go-to-market strategy, product launches, and trade show marketing. I translate customer needs into clear value propositions and messaging, and I partner with product, design, merchandising, and vendor teams to launch physical products. I track KPIs and performance data to optimize ecommerce, retail, and omnichannel campaign results and drive revenue growth.

Cross-Functional Leadership

I lead high-performing, cross-functional teams, driving results through communication, accountability, consensus-building, and stakeholder analysis and alignment. As the Program Manager who led 40+ IRS-certified VITA volunteers, I bring team leadership, project management, and people management to partnerships across product, design, merchandising, vendor, and international teams, delivering projects on time and aligned with business goals.