Microsoft SAP partnership social post

Microsoft & SAP Partnership
Social Campaign

Partnering with Microsoft, I developed a strategic, continuous social media campaign to promote the Microsoft and SAP partnership, with the goal of boosting brand awareness for both companies. Our strategy focused on creating captivating content that seamlessly matched Microsoft's brand identity. This well-executed social media campaign successfully grabbed our audience's attention, fostered engagement, and notably elevated brand recognition for both Microsoft and SAP. This project serves as a testament to my expertise as a marketing and project manager, showcasing my proficiency in tailoring strategies to meet clients' distinct needs and collaborating with multiple departments to deliver the results our client was seeking.

Microsoft work social post Women in Tech

Women in Tech: Inspirational Insights to Grow Your Career
Blog Series

As part of Microsoft's Women's History Month celebration, I contributed in a dynamic team effort to curate a compelling blog series Women in Tech: Inspirational Insights to Grow Your Career, showcasing eight influential women in the tech industry. The primary objective was to spotlight the achievements of women in the traditionally male-dominated tech field. The project involved conducting in-depth interviews with each key opinion leader, collaborating closely with the creative writing team to craft engaging blog articles, and maintaining a meticulous workback schedule in coordination with Microsoft clients and the featured influencers.

Beyond content creation, I assumed a pivotal role as the lead for social promotions, strategically devising and executing a comprehensive social media strategy across platforms such as LinkedIn, Twitter, and Facebook. This encompassed the development of compelling copy and collaboration with the creative team to produce visually captivating assets. Notably, I coordinated the distribution of our content across various Microsoft social handles,including those with substantial followings—some exceeding 850K followers.

My Work

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